Get the secrets of social media advertising. Learn how to get the most out of social media for your business.

Advertising through Social Media is one of the best ways to increase your business’s visibility and reach potential customers in the shortest amount of time possible. In this course, we will focus on Facebook, Instagram, and TikTok, how to advertise on them, and how to use them to get maximum results for minimum effort.

1. Extend the right Ads strategy to the marketing campaigns.
2. Comprehend ad objectives and structures for Facebook, Instagram, and TikTok.
3. Follow the ads policy and guidelines when completing the ads.
4. Report important metrics to measure KPIs and benchmarking.

Training Strategies: Blended: Tutorial + Practical

Content Outline:

Facebook

- Personal account security setup
- Business Manager vs Business Suite
- Ads Center vs Ads Manager
- Ads policies and guidelines
- Different type of Facebook Ads
- Ads structure
- Ads objectives
- Audience Setting
- Domain verification and pixel setting

Instagram

- Instagram Ads Tools
- Ads structure and objectives

TikTok

- Business Center
- Audience setting
- Ads structure
- Ads objectives
- Coins for promotion
- Ads to increase followers

Analytics

- Ads metrics and reporting for Facebook, Instagram, and TikTok.
- Ad Library