Introduction
- What is Neuromarketing
- How your brain fools you
Cognitive Bias
- Anchoring bias
- Availability Heuristic Bias
- Confirmation Bias
- Hindsight Bias
- Self-Serving Bias
- Loss aversion
- Choice supportive bias
- Framing effect
- Bandwagon effect
- Salience
- Zero-risk bias
- Mere exposure effect
- In-group favouritism
Neuromarketing Strategies
- Irresistible Headlines
- Target emotional responses
- Manipulate attention with eye gaze
- Dopamine rush
- Color and emotion
- Option and purchase
- The pricing strategy
- Choosing the right font
- Social proof & testimonials
Influencing Power
- Simple Persuasion Psychology
- Radical Persuasion
- Changing people’s minds
- Addressing objections
Marketing Psychology
- The sunk cost fallacy
- Reciprocity Psychology
- Scarcity Psychology in Ecommerce
- Visibility Psychology
- Toilet Paper Psychology
- Familiarity Psychology
- Flattery Psychology
- Associations and Clustering
- Pricing Psychology
- Habit Forming Product Psychology
- Case Studies and Examples
1. Comprehend the basic neuroscience behind marketing and how it relates to consumer behaviour
2. Perform neuromarketing strategies that enhance brand awareness and customer engagement through the use of neuroscience in the design of marketing campaigns and advertising.
3. React with empathy and understanding to the actions of target audience in an effort to influence them.
4. Extend an understanding of marketing psychology and how it impacts consumer behaviour.
Introduction
Cognitive Bias
Neuromarketing Strategies
Influencing Power
Marketing Psychology
