Linkedin is an important part of any social media marketing plan. It provides users with the ability to network with other like minded individuals in the industry and it also enables users to create their professional image. LinkedIn is the most powerful social network for networking and finding people in your niche.

This course has been created to teach users everything needed to know about using Linkedin to help build the brand, generate leads and increase sales organically.

1. Comprehend the role of LinkedIn in the overall digital marketing strategy of a business and the type of target audience for which it is suitable.
2. Outline a LinkedIn profile for a professional business or personal use to showcase ability to build and maintain a professional online presence.
3. Perform LinkedIn content strategies to increase visibility, generate leads, attract customers.
4. Reproduce content in multiple formats to target specific audiences, create relevant content for various formats and types.
5. Extend professional networks, develop a strong base of connections with recommendations.

Introduction

• Why LinkedIn
• Objectives of the course

Laying The Foundation

• Defining Your Niche and Target Audience
• Personal Branding
• Establishing Your Character

Building a Dazzling Profile

• Profile Photo and Cover
• The Headline
• Writing a Killer LinkedIn Summary
• The Power of Social Proof
• Experience and Education
• LinkedIn Featured Section
• Getting the AllStar Status
• The LinkedIn SEO

Expanding Your Network

• The LinkedIn Connections
• Adding Relevant Connections
• Adding Industry Thought Leaders
• Engagement & Interactions
• LinkedIn Group

Content Strategy

• LinkedIn Content Algorithm
• Content Types
• Content Ideas
• Hashtags Strategy

Content Creation

• Content Formats
• Content Creation Tools & Resources
• Scheduling and Automation