Learn how to use funnels, web stories, and quizzes to generate leads for your business. This course teaches you how to plan a funnel that gets people to click on a call to action and buy from you. You will learn how to develop web stories that generate leads for your business.
Besides, you will be given a year of access to the best solution that can match your needs: boost your engagement rate, generate more qualified leads, a recruitment tool, e-commerce, get more feedback, etc.
Skill Area: Digitalisation
Level: Certificate Level 3 C2, P3, A2
1. Comprehend the characteristics and benefits of web stories and their application in marketing. (C2) 15% - Quiz (Blended: Tutorial+Practical)
2. React to and manage web stories using the quiz funnel approach to ensure a successful lead generation page (P3) 10% - Quiz (Tutorial)
3. Present your product or service in an engaging way by including a quiz question that will encourage the user to take action, and then provide a relevant offer to entice them to purchase. (A2) 35% - Individual Assignment (Blended: Tutorial+Practical)
4. Reproduce a web story using the tools provided by the platform and create a quiz funnel. (P3) 25% - Project (Blended: Tutorial+Practical)
5. Extend the knowledge of how to create, implement, and manage a quiz funnel traffic distribution strategy. (C2) 15% - Quiz (Blended: Tutorial+Practical)
Getting to know Web Stories (CLO1) 0.5 / After Training: Browsing Internet = 1.0
- What are Web Stories
- Benefits of Web Stories
- Web Stories Taxonomy
- Creation Tools
- Showcase
Web Story Editorial Best Practices (CLO1) 1.0 / After Training: Browsing Internet = 3.0
- Introduction to editorial guidelines
- Text and font editorial guidelines
- Video and images editorial guidelines
- Animations editorial guidelines
- Embeds, links, and interactive content editorial guidelines
Quiz Funnel Introduction (CLO2) 1.0 / After Training - Discussion = 1.0
- What is Quiz Funnel
- Examples of Quiz Funnel
- Quiz Funnel Creation Flow
The Quiz Hook (CLO3) 3.0 / After Training - Assignment = 5.0
- Profitable Niche Ideas
- Quiz Funnel Ideas
- How to Find Your Hook
- The Framework
- Quiz Hook Checklist Step-by-Step
The Quiz Offer (CLO3) 1.5 / After Training - Assignment = 3.0
- How are you selling
- What are you selling
- Decide your buckets
- Lead Magnet
- Quiz Offer Checklist Step-by-Step
The Quiz Questions (CLO3) 1.5 / After Training - Assignment 3.0
- Defining the buckets and questions type
- Mapping and scoring
- Define the level
The Technical Solution (CLO4) 4.0 / After Training - Site Practice = 8.0
- Start with Snackeet
- Managing your account
- Using the Builder
- Advanced features
- Sharing and integrating your web story
- Web stories analytics
Traffic Strategies (CLO5) 1.5 / After Training - Site Practice 2.0
- SEO
- Social Media
- Google Ads
- Others
