TikTok Shop Mastery: Boost Your Ecommerce Business on TikTok
This comprehensive course is designed to guide you through every aspect of setting up, managing, and optimizing your TikTok Shop. From onboarding and registration, to product management, promotions, ads, and customer service, we cover it all. Plus, we’ll dive deep into crucial analytics that will help you understand your audience and optimize your sales.
Whether you’re a marketing executive, a small business owner, or an entrepreneur, this course will equip you with the knowledge and skills needed to leverage TikTok Shop for your business.
Length of Training: 2 days (14 hours)
Course Learning Outcome:
- Understand the process of onboarding and setting up your TikTok Shop account and master the techniques to manage products, handle orders and shipping.
- Develop skills to design and execute effective promotions and campaigns on TikTok, including boosting videos and livestreams with ads.
- Learn how to use and interpret different types of TikTok Shop analytics to better understand your audience and optimize your shop’s performance.
- Understand TikTok Shop and TikTok business policies and algorithm to maintain shop health, and use content to grow discovery, aiding in overall business growth on TikTok Shop.
- Learn how to use TikTok Ads to promote the products effectively thru different sales channels.
Module 1: Introduction
- Introduction to the Course
- Understanding TikTok Shop and its Impact on eCommerce
Module 2: Onboarding
- How to Register and Set Up Your TikTok Shop Account
- Managing Your TikTok Shop Account
Module 3: Operation Preparation
- Understanding Your Homepage: What You Need to Check
- Managing Your Account and Preparing for Operations
Module 4: Products and Orders
- How to Manage Products on TikTok Shop
- Understanding the Order Process and Managing Orders
Module 5: Shipping and Customer Management
- Understanding Shipping Services on TikTok Shop
- Managing and Engaging Your Customers
Module 6: Promotions and Campaigns
- Designing and Managing Promotions and Campaigns
- Techniques to Boost Your Videos and Livestreams with Ads
- Best Practices for Successful Promotions and Campaigns
Module 7: Understanding and Leveraging the TikTok Algorithm
- Introduction to the TikTok Algorithm
- How the TikTok Algorithm Works and How it Impacts Your Content
- Strategies to Work with the Algorithm for Maximum Visibility and Engagement
Module 8: Mastering TikTok Content Creation
- Generating Engaging Content Ideas for TikTok
- Utilizing Effects, Stickers, and Other TikTok Features
- Planning Your Content Strategy: Timing, Frequency, and Types of Posts
- Techniques and Strategies to Grow Your Followers
Module 9: Staying Ahead with TikTok Trends
- Understanding and Capitalizing on TikTok Trends
- Leveraging Hashtags for Greater Reach and Discovery
- Best Practices for TikTok Content Creation and Trend Use
Module 10: Financial Management
- Understanding and Managing Settlements, Bills, and Payouts
- How to Use the Invoice Center Effectively
Module 11: Advertising on TikTok Shop
- Onboarding for Shopping Ads
- Setting up TikTok Business Center
- Using Product Sales Objective for Maximum Reach
Module 12: Navigating the Data Compass
- Data Overview: Understanding Your Metrics
- Understanding Livestream, Product, User, Shopping Center, Promotion, and Product Card Analytics
- How to Use the Data for Service Improvement
Module 13: Growth Center and Content Management
- New Seller Missions: What They Are and How to Use Them
- Using Content to Grow Discovery and Increase Visibility
Module 14: The Seller’s Route and Affiliate Management
- Understanding and Navigating the Seller’s Route
- How to Manage and Maximize the Benefits of Affiliates
Module 15: Customer Service and Assistance
- Using the Chat Tool for Effective Customer Service
- Strategies to Improve Service Quality and Assistance
Module 16: Livestream & Selling in Videos
- How to Use Livestream Selling for Maximum Impact
- Strategies for Selling Your Product Through Videos and Third-Party Solutions
Module 17: Shop Health and Store Design
- Understanding and Maintaining Shop Health
- Strategies and Techniques for Effective Store Design
Module 18: Conclusion and Platform Support
- How to Contact Platform Support and Get Marketing Solutions
- Course Wrap-up: Applying What You’ve Learned to Your Business