The Raw

Proudlab PLT successfully executed a case study for their client, The Raw, a Malaysian cosmetic brand, focusing on products with an active-concentrated concept.

The case centered around a Payday campaign utilizing TikTok Shop Ads, which included Video Shopping Ads, LIVE Shopping Ads, and Product Shopping Ads, coupled with a strategic TopView ad to enhance brand awareness.

The campaign, running from December 25 to 28, 2023, aimed at boosting sales during the high-traffic Payday season. By adopting both prospecting and re-targeting strategies, Proudlab PLT achieved significant results for The Raw: a 12.9x Return on Ad Spend (ROAS), a 99.9% uplift in Total Gross Merchandise Volume (GMV), and a 104.6% increase in Main Orders compared to the business-as-usual (BAU) period. This success led The Raw to further invest in future Payday packages.


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