The Goal
Mewah Exclusive, a Muslimah fashion brand from Malaysia, aimed to amplify their brand and sales on TikTok. They planned to capitalize on the 7.7 Mega Sales day by launching a month-long campaign to attract more customers.
The Strategy Detailed
To achieve their goal, Mewah Exclusive decided to use TikTok’s Product Shopping Ads, showcasing their entire product range to potential buyers. These ads were designed to grab the attention of users who were already interested in shopping, by recommending Mewah Exclusive’s products while they browsed. When users clicked on these ads, they were taken straight to the product’s page within the TikTok app, making it easy for them to add items to their cart and purchase.
In addition, Mewah Exclusive adopted a smart targeting approach using TikTok’s Value-Based Optimization feature. This method focused their ad spending on users who were more likely to make a purchase, aiming to maximize their return on investment.
The Results Expanded
The campaign, which started on June 7, built momentum and peaked during the 7.7 Mega Sales day. The brand saw a remarkable increase in their return on ad spend (ROAS), with an average of 12 times ROAS over the month and an impressive 28 times ROAS on July 7th. Moreover, there was a 36% rise in the rate of purchases made.
Through this strategic campaign, Mewah Exclusive not only boosted their sales but also solidified their presence on TikTok as a prominent Muslimah fashion retailer.