Case Study - Proudlab

The Goal
Mewah Exclusive, a Muslimah fashion brand from Malaysia, aimed to amplify their brand and sales on TikTok. They planned to capitalize on the 7.7 Mega Sales day by launching a month-long campaign to attract more customers.

The Strategy Detailed
To achieve their goal, Mewah Exclusive decided to use TikTok’s Product Shopping Ads, showcasing their entire product range to potential buyers. These ads were designed to grab the attention of users who were already interested in shopping, by recommending Mewah Exclusive’s products while they browsed. When users clicked on these ads, they were taken straight to the product’s page within the TikTok app, making it easy for them to add items to their cart and purchase.
In addition, Mewah Exclusive adopted a smart targeting approach using TikTok’s Value-Based Optimization feature. This method focused their ad spending on users who were more likely to make a purchase, aiming to maximize their return on investment.

The Results Expanded
The campaign, which started on June 7, built momentum and peaked during the 7.7 Mega Sales day. The brand saw a remarkable increase in their return on ad spend (ROAS), with an average of 12 times ROAS over the month and an impressive 28 times ROAS on July 7th. Moreover, there was a 36% rise in the rate of purchases made.
Through this strategic campaign, Mewah Exclusive not only boosted their sales but also solidified their presence on TikTok as a prominent Muslimah fashion retailer.

The campaign involved leveraging high organic views and enhancing them with Video Shopping Ads. This strategy led to a significant increase in Return on Ad Spend (ROAS), marking one of the highest performances in the account. Notably, the campaign achieved this success while reducing creation costs, showcasing Proudlab PLT’s ability to drive efficient results for Mewah Exclusive.

Proudlab PLT executed a successful case study for their client, Mewah Exclusive, a Malaysian clothing brand, utilizing Digital Avatars to promote their fashion line.

The campaign involved leveraging high organic views and enhancing them with Video Shopping Ads. This strategy led to a significant increase in Return on Ad Spend (ROAS), marking one of the highest performances in the account. Notably, the campaign achieved this success while reducing creation costs, showcasing Proudlab PLT’s ability to drive efficient results for Mewah Exclusive.

Proudlab PLT embarked on a strategic journey with Dmimi Exclusive, a Malaysian Muslimah fashion brand, which initially experienced fluctuating sales, peaking at 130k during Ramadan 2023 but subsequently suffering a significant downturn. This challenging phase saw sales plummet to as low as 12k, casting a shadow over the brand’s market presence.

However, the engagement with Proudlab PLT in mid-September 2023 marked a dramatic turnaround. Leveraging in-depth market insights, targeted TikTok campaigns, and a refreshed content strategy, Proudlab PLT guided Dmimi Exclusive through a period of rapid revival and growth. This strategic intervention not only reinstated the brand’s market position but propelled it to unprecedented heights, achieving a remarkable 1.4 million in sales by January 2024, showcasing Proudlab PLT’s prowess in digital transformation and e-commerce optimization.